Nikolas ReichardtNov 12, 20184 minCriteria and Limitations of Telekom’s Sound LogoThe German company Deutsche Telekom has – ever since its foundation – been an example of a good corporate and strategic branding...
Nikolas ReichardtFeb 6, 201645 minHow do vegan tribe members explain their decision to abstain from animal products?A growing number of the world population is adapting to a vegan lifestyle. By taking this decision, vegans are frequently finding...
Nikolas ReichardtNov 26, 201519 minUrging Market Research Literature to Accept NeuromarketingAbstract Neuromarketing is implementing itself slowly into market research without the academic acknowledgment. This phenomena seems to...
Nikolas ReichardtMar 30, 20136 minSocial Media Monitoring (Facebook API) Social networks offer so much information potential about the communicating users that the community portals can quickly be seen as a...
Nikolas ReichardtJun 14, 20124 minArtificial Intelligence (Ant Simulator)AntSimulator (Version 2.0, 04.06.2012, 15 MB): A java application for download by Lennart Steffin, Nikolas Reichardt and Christoph...